Last updated: May 2023

Frequently Asked Questions

Am I required to have a social media page for UADA?

No. You should only start a social media page if you are willing to put in the time and energy required, and use your social media page for outreach purposes to help the Division in their mission to guide and educate the public on their research and services.

 

Do I have to be on all social media platforms?

No. We recommend starting with one social media page or account and growing from there if you find social media beneficial to you and your group's outreach efforts.

 

Which platform should I choose?

Do some research on each platform to find out which platform would be best for you. If you still can't decide, we recommend choosing Facebook. Facebook is a great catch-all platform with a larger user base and a wide variety of options for content.

 

How do I create an account?

Please request a new account from the UADA Social Media team using the Social Media Account Request Form.

 

What is accessibility, and how do I make my content more accessible?

Visit the Accessibility on Social Media page to learn more about what accessibility is and how you can make your content as accessible to other users as possible.

 

How much time should I be spending on social media for work?

The answer depends on the person and the need. If social media is a HUGE part of your outreach efforts, you will likely need to spend more time on social media. If social media is only a slight part of your efforts, less time should be spent on social media. 

You should always be working to improve and streamline your efforts on social media. If you find yourself putting hours and hours into your content but aren't seeing your numbers improving, you need to cut back on the amount of time you are spending on your page. 

 

Can I pay for advertising on social media?

Yes, but only if your funding approves it. You may "Boost" posts and create ads for Facebook and Instagram to help promote your page or program. If you are unsure, ask your supervisor.

 

How can I use social media to advertise my events?

You can use social media in various ways to advertise your event, from making simple post about them, sharing stories about your events, video advertising, etc. You can also create an event on Facebook. For guidance on best practices for creating UADA Facebook Events, visit our resources.

 

Do I need to put our EEO statement in my social media graphics?

No, putting too much content on graphics creates too much visual clutter for the graphic to be effective. Instead, make sure the EEO statement is posted somewhere in your About section. If there is not enough room to include the EEO statement on the platform (for example, Instagram), make sure you have a link to the appropriate website, and make sure that website contains our EEO statement. If you are using the main UAEX or AES sites, they have the EEO statements already present. In addition, if you are advertising an event, make sure to link a flyer to your posts regarding that event and that your flyer contains our event EEO statement.

 

Is there any UADA guidance for TikTok?

No. TikTok poses many risks to cybersecurity and is not an approved software for use at UADA. If you have a TikTok account for UADA purposes, please delete said account.